> ## Content Index > Fetch the complete content index at: https://www.footballbusinessnews.com/llms.txt > Use this file to discover other available public pages before exploring further. # 20 Premier League Sleeve Sponsors in 2026/27, From Deel to Sokin - URL: https://www.footballbusinessnews.com/20-premier-league-sleeve-sponsors-2026-27/ - Published: 2026-11-13T13:20:13.000Z - Updated: 2026-11-13T13:20:13.000Z - Description: Every Premier League club has a 2026/27 sleeve sponsor after Chelsea signed Sokin. Six are betting brands and four are payments or crypto firms. - Author: Football Business News - Tags: Sponsorship, Europe All 20 Premier League clubs now carry a sleeve sponsor in 2026/27, after Chelsea named fintech Sokin on 23 October 2026\. Six slots belong to betting brands that moved off the shirt front, four to payments or crypto firms, and the biggest reported deals sit at Arsenal with Deel and Manchester United with SumUp. ## Key facts - 20 of 20 Premier League clubs have a sleeve partner for 2026/27, based on club announcements and contemporaneous reports. Chelsea and Manchester United started the season without one and filled the slot in October and September. - Six sleeve sponsors are betting brands: Betano, MrQ, Chexx, Stake, Bally Bet and Shuffle. The league's front-of-shirt gambling restriction does not cover sleeves. - Four are payments, fintech or crypto firms: Sokin, SumUp, OKX and Kraken. Two more, Deel and HiBob, sell payroll and HR software. - Most clubs do not disclose sleeve fees. The highest reported figures are more than £20m a year for SumUp at Manchester United (City AM) and about £18m, rising to £25m, for Deel at Arsenal ([Score and Change](https://www.scoreandchange.com/overview-of-the-2026-2027-premier-league-sponsors/?ref=footballbusinessnews.com)). __Premier League sleeve sponsors for 2026/27, listed alphabetically by club. Sector labels are this site's classification. Fees are omitted where no source stated one.__ | # | Club | Sleeve sponsor | Sector | Deal status | | -- | ---------------------- | ---------------------- | ----------------------- | ------------------------------------------------- | | 1 | Arsenal | Deel | Payroll and HR software | Announced 14 May 2026, multi-year | | 2 | Aston Villa | Betano | Betting | Extension to 2028/29, announced 23 July 2026 | | 3 | AFC Bournemouth | MrQ | Betting | Three seasons, reported 2026 | | 4 | Brentford | Cazoo | Online car marketplace | One-year extension, announced 2 July 2026 | | 5 | Brighton & Hove Albion | Experience Kissimmee | Tourism | Three-year deal from 2024, runs to 2026/27 | | 6 | Chelsea | Sokin | Payments and FX | Announced 23 October 2026, multi-year | | 7 | Coventry City | Geely Auto UK | Automotive | Announced 28 August 2026 | | 8 | Crystal Palace | Chexx | Betting | Announced 28 August 2026 | | 9 | Everton | Stake | Betting | Announced 30 June 2026, multi-year | | 10 | Fulham | HiBob | Payroll and HR software | Sleeve since December 2025, extended 28 July 2026 | | 11 | Hull City | McVitie's | Food | Reported 26 August 2026, 2026/27 season | | 12 | Ipswich Town | Ed Sheeran 'Play' tour | Entertainment | Confirmed at 2026/27 kit launch | | 13 | Leeds United | KChat | Messaging technology | Announced 17 August 2026 | | 14 | Liverpool | Expedia | Online travel | Four-year extension agreed March 2023 | | 15 | Manchester City | OKX | Crypto exchange | Sleeve partner since 2023 | | 16 | Manchester United | SumUp | Payments fintech | Announced 8 September 2026, multi-year | | 17 | Newcastle United | noon | E-commerce | On the 2026/27 adidas kits | | 18 | Nottingham Forest | Bally Bet | Betting | Two seasons, reported 25 August 2026 | | 19 | Sunderland | Shuffle | Betting | Multi-year, reported 11 September 2026 | | 20 | Tottenham Hotspur | Kraken | Crypto exchange | Sleeve partner since July 2024 | ## The 20 sleeve deals, club by club Front-of-shirt partners are covered on the site's [2026/27 Premier League shirt sponsors list](https://www.footballbusinessnews.com/premier-league-shirt-sponsors-2026-27-every-deal/). The six betting deals below are examined in more depth in the [betting sleeve sponsors breakdown](https://www.footballbusinessnews.com/6-premier-league-clubs-with-betting-sleeve-sponsors-in-2026-27/). ### 1\. Arsenal: Deel Arsenal [announced on 14 May 2026](https://www.arsenal.com/news/deel-and-arsenal-announce-multi-year-sleeve-partnership-ai5MJ4o82lIM?ref=footballbusinessnews.com) that the payroll and HR platform Deel would become its official sleeve partner from 2026/27 in a multi-year agreement, with the logo on the left sleeve of the home, away and third shirts. Deel replaces Visit Rwanda, which had held the position since 2018\. The club did not publish a fee; Score and Change reports about £18m a year, rising to £25m if conditions are met. ### 2\. Aston Villa: Betano Kaizen Gaming [announced on 23 July 2026](https://kaizengaming.com/news/aston-villa-and-betano-forge-new-chapter-with-landmark-three-year-partnership-extension/?ref=footballbusinessnews.com) a three-year extension that puts Betano on the left sleeve of Villa's shirts through 2028/29, after two years as principal partner. No fee was disclosed. Score and Change reports the sleeve deal at about £4m a year, roughly double the previous sleeve income. ### 3\. AFC Bournemouth: MrQ Bournemouth signed MrQ as official UK online casino and sleeve partner for three seasons, [according to fcbusiness](https://fcbusiness.co.uk/news/afc-bournemouth-announce-multi-year-sleeve-partnership-with-mrq/?ref=footballbusinessnews.com). The MrQ logo appears on the men's first-team sleeve, and the brand also partners AFC Bournemouth Women. No fee was published. ### 4\. Brentford: Cazoo Brentford [announced on 2 July 2026](https://www.brentfordfc.com/en/news/club-news-brentford-fc-cazoo-official-sleeve-partner-extension?ref=footballbusinessnews.com) a one-year extension with the online car marketplace Cazoo, which first partnered the club in 2024\. The branding runs across men's first-team, women's, junior and training shirts, and SportBusiness noted that Brentford therefore has no betting brand on any of its primary kit assets this season. ### 5\. Brighton & Hove Albion: Experience Kissimmee Experience Kissimmee, the travel authority of Osceola County in Florida, signed a [three-year sleeve partnership announced on 11 June 2024](https://www.brightonandhovealbion.com/media-article/Experience-Kissimmee-announces-partnership-with-Albion?ref=footballbusinessnews.com) covering the men's, women's and academy shirts. News Tank Football records the term as running until 2026/27, making this the final season of the current deal. No value has been communicated. ### 6\. Chelsea: Sokin Chelsea was the last club to fill the slot. It [announced a multi-year deal](https://www.chelseafc.com/en/news/article/chelsea-football-club-announces-multi-year-sleeve-partnership-with-sokin?ref=footballbusinessnews.com) with the business payments and FX company Sokin, named principal partner, and the logo first appeared against Tottenham Hotspur at Stamford Bridge on 24 October 2026\. [News Tank Football](https://football.newstank.ch/article/view/458462/premier-league-sokin-payment-solutions-sleeve-sponsor-of-chelsea-fc-for.html?ref=footballbusinessnews.com) dates the announcement to 23 October and notes the club had no match-shirt sleeve sponsor after its FPT deal expired. ### 7\. Coventry City: Geely Auto UK Promoted Coventry named Geely Auto UK as official vehicle and sleeve partner, with the logo on first-team shirts, [the Coventry Observer reported on 28 August 2026](https://coventryobserver.co.uk/sport/football-coventry-city-announce-geely-auto-uk-as-vehicle-and-sleeve-partner/?ref=footballbusinessnews.com). Chief business officer Nicola Ibbetson tied the deal to the club's identity as the UK's motor city. No fee was disclosed. ### 8\. Crystal Palace: Chexx Palace announced on 28 August 2026 that the online gaming platform Chexx would be its sleeve sponsor from 2026/27, [News Tank Football reported](https://football.newstank.ch/article/view/451754/premier-league-chexx-online-gambling-sleeve-sponsor-of-crystal-palace-fc.html?ref=footballbusinessnews.com), succeeding Kaiyun Sports. The package also includes pitchside LED and media backdrop branding at Selhurst Park. No fee was given. ### 9\. Everton: Stake Everton [announced on 30 June 2026](https://www.evertonfc.com/news/2026/june/30/everton---stake-extend-partnership-with-official-sleeve-agreement/?ref=footballbusinessnews.com) that Stake would move from the front of the shirt to the sleeve under a multi-year agreement, after four seasons as main partner. No fee was disclosed. Score and Change reports the sleeve deal pays about 30 percent more than the previous Christopher Ward sleeve agreement. ### 10\. Fulham: HiBob The people platform HiBob became Fulham's [official sleeve partner and principal partner in December 2025](https://www.hibob.com/news/fulham-fc-announces-extended-partnership-with-hibob-as-official-sleeve-partner-principal-partner/?ref=footballbusinessnews.com), after debuting on the third kit on 29 November 2025\. HiBob [announced a further extension on 28 July 2026](https://www.hibob.com/news/hibob-and-fulham-fc-extend-partnership-to-champion-the-future-of-high-performing-teams/?ref=footballbusinessnews.com), keeping it on the sleeve for 2026/27\. No fee was disclosed. ### 11\. Hull City: McVitie's Biscuit maker McVitie's, owned by pladis, returned as a partner for Hull's first Premier League season in ten years and features on the sleeve of all first-team playing kits throughout 2026/27, [Insider Media reported on 26 August 2026](https://www.insidermedia.com/news/yorkshire/hull-city-partner-with-mcvities-were-proud-to-support-the-club-as-it-returns-to-the-premier-league?ref=footballbusinessnews.com). It previously partnered the club in 2023/24. ### 12\. Ipswich Town: Ed Sheeran's 'Play' tour Ipswich's 2026/27 home and away shirts carry the logo of Ed Sheeran's 'Play' tour on the sleeve, alongside principal partner Halo on the chest, according to the club statement [quoted by the East Anglian Daily Times](https://www.eadt.co.uk/sport/26251653.new-ipswich-town-2026-27-premier-league-kits-revealed/?ref=footballbusinessnews.com) at the kit launch. No commercial terms were published. ### 13\. Leeds United: KChat Leeds [announced on 17 August 2026](https://www.leedsunited.com/en/news/kchat-to-become-official-sleeve-partner-for-2026-27-season?ref=footballbusinessnews.com) that the encrypted messaging and community platform KChat would be its official sleeve partner for 2026/27 and beyond, debuting at Nottingham Forest on 22 August. KChat described the deal as a milestone ahead of its public launch. No fee was disclosed. ### 14\. Liverpool: Expedia Expedia's sleeve deal dates from a [four-year extension confirmed in March 2023](https://www.nytimes.com/athletic/4294729/2023/03/10/liverpool-expedia-sponsorship-contract/?ref=footballbusinessnews.com), which runs through 2026/27\. Liverpool has not published the value; Score and Change reports about £9m a year, well below the newer Arsenal and Manchester United sleeve deals. ### 15\. Manchester City: OKX The crypto exchange OKX became City's sleeve sponsor [from 2023/24](https://www.mancity.com/news/club/okx-to-sponsor-manchester-city-shirt-sleeve-202324-63823725?ref=footballbusinessnews.com). The club continues to list OKX among its partners, [Read Man City noted on 6 October 2026](https://readmancity.com/2026/10/06/man-city-okx-partnership-us-penalty/?ref=footballbusinessnews.com), and Score and Change lists OKX as the 2026/27 sleeve sponsor. The current fee has not been disclosed, so none is given here. ### 16\. Manchester United: SumUp United [announced a multi-year sleeve deal with SumUp on 8 September 2026](https://www.bbc.com/sport/football/articles/cd08v0d5ereo?ref=footballbusinessnews.com), after its four-year DXC Technology partnership ended and the team began the season without a sleeve sponsor. The logo covers men's, women's and academy shirts. [City AM reported](https://www.cityam.com/manchester-united-agree-club-record-sleeve-sponsorship-with-fintech-unicorn-sumup/?ref=footballbusinessnews.com) the deal at more than £20m a year, a figure United did not confirm. ### 17\. Newcastle United: noon The e-commerce platform noon remains on Newcastle's left sleeve, as shown on the [2026/27 adidas home kit](https://www.footballshirtculture.com/new-kits/newcastle-united-jersey-26-27-home-adidas.html?ref=footballbusinessnews.com), and is listed on the [club partners page](https://www.newcastleunited.com/en/partners?ref=footballbusinessnews.com). Newcastle has not published current terms for the deal. ### 18\. Nottingham Forest: Bally Bet Forest confirmed Bally's Intralot as official sleeve partner for two seasons, [Inside World Football reported on 25 August 2026](https://www.insideworldfootball.com/2026/08/25/forest-confirm-sleeve-sponsorship-deal-with-ballys-intralot/?ref=footballbusinessnews.com), with Bally Bet on the men's sleeve and Jackpotjoy on the women's. The brand was Forest's front-of-shirt partner in 2025/26\. No fee was published. ### 19\. Sunderland: Shuffle Sunderland announced Shuffle, described in coverage as a crypto casino and sports betting platform, as official sleeve partner in a multi-year deal covering the Premier League, domestic cups and the Europa League, [the Sunderland Echo reported on 11 September 2026](https://www.sunderlandecho.com/sport/football/sunderland-afc/sunderland-news-shirt-sleeve-sponsor-9019219?ref=footballbusinessnews.com). No fee was disclosed. ### 20\. Tottenham Hotspur: Kraken Kraken [signed in July 2024](https://www.tottenhamhotspur.com/news/986615/tottenham-hotspur-partners-with-crypto-platform-kraken?ref=footballbusinessnews.com) as Spurs' official sleeve partner for the men's and women's teams and first official crypto partner. Its logo sits on the left shoulder of the 2026/27 home shirt, [Football London reported](https://www.football.london/tottenham-hotspur-fc/news/new-tottenham-nike-2627-kits-34093257?ref=footballbusinessnews.com). No value has been disclosed. ## What the 2026/27 sleeve market shows The sleeve has become the main home for betting money in the Premier League. Villa, Everton and Forest moved existing front-of-shirt betting partners onto the sleeve, while Bournemouth and Palace signed new gambling brands. Rules elsewhere are often stricter, as the site's list of [countries restricting football betting sponsorships](https://www.footballbusinessnews.com/7-countries-restricting-football-betting-sponsorships/) shows. Outside betting, the slot is dominated by financial technology and business software, from SumUp and Sokin to Deel and HiBob. Training-kit deals are a separate inventory and are not counted here: Manchester United's Betway training-kit deal was reported by the BBC at £20m a year, Chelsea signed Legora for its training-kit sleeve in June 2026, and Newcastle lists SumUp as training kit partner. ## Methodology This list counts the 20 clubs in the 2026/27 Premier League and records the brand on each club's matchday shirt sleeve as of 13 November 2026\. Each pairing was checked against a club announcement, a partner's own release, or a contemporaneous report from a named outlet; where only a report was available, the entry says so. Clubs are listed alphabetically because most fees are undisclosed, so no value ranking is possible. Reported fees are attributed to the outlet that published them and are not club-confirmed figures. Women's and academy deals are mentioned only where they share the men's sponsor. Last updated: 13 November 2026. **Sources** - [Arsenal, Deel sleeve partnership, 14 May 2026](https://www.arsenal.com/news/deel-and-arsenal-announce-multi-year-sleeve-partnership-ai5MJ4o82lIM?ref=footballbusinessnews.com) - [Kaizen Gaming, Aston Villa and Betano extension, 23 July 2026](https://kaizengaming.com/news/aston-villa-and-betano-forge-new-chapter-with-landmark-three-year-partnership-extension/?ref=footballbusinessnews.com) - [fcbusiness, Bournemouth and MrQ sleeve partnership](https://fcbusiness.co.uk/news/afc-bournemouth-announce-multi-year-sleeve-partnership-with-mrq/?ref=footballbusinessnews.com) - [Brentford FC, Cazoo extension, 2 July 2026](https://www.brentfordfc.com/en/news/club-news-brentford-fc-cazoo-official-sleeve-partner-extension?ref=footballbusinessnews.com) - [Brighton & Hove Albion, Experience Kissimmee partnership, 11 June 2024](https://www.brightonandhovealbion.com/media-article/Experience-Kissimmee-announces-partnership-with-Albion?ref=footballbusinessnews.com) - [News Tank Football, Brighton and Experience Kissimmee 2024 to 2027](https://football.newstank.ch/article/view/328104/brighton-hove-albion-experience-kissimmee-travel-authority-sleeve-sponsor.html?ref=footballbusinessnews.com) - [Chelsea FC, Sokin sleeve partnership, October 2026](https://www.chelseafc.com/en/news/article/chelsea-football-club-announces-multi-year-sleeve-partnership-with-sokin?ref=footballbusinessnews.com) - [News Tank Football, Chelsea and Sokin, 26 October 2026](https://football.newstank.ch/article/view/458462/premier-league-sokin-payment-solutions-sleeve-sponsor-of-chelsea-fc-for.html?ref=footballbusinessnews.com) - [Coventry Observer, Geely Auto UK, 28 August 2026](https://coventryobserver.co.uk/sport/football-coventry-city-announce-geely-auto-uk-as-vehicle-and-sleeve-partner/?ref=footballbusinessnews.com) - [News Tank Football, Crystal Palace and Chexx, 31 August 2026](https://football.newstank.ch/article/view/451754/premier-league-chexx-online-gambling-sleeve-sponsor-of-crystal-palace-fc.html?ref=footballbusinessnews.com) - [Everton FC, Stake sleeve agreement, 30 June 2026](https://www.evertonfc.com/news/2026/june/30/everton---stake-extend-partnership-with-official-sleeve-agreement/?ref=footballbusinessnews.com) - [HiBob, Fulham sleeve partnership, 15 December 2025](https://www.hibob.com/news/fulham-fc-announces-extended-partnership-with-hibob-as-official-sleeve-partner-principal-partner/?ref=footballbusinessnews.com) - [HiBob, Fulham extension, 28 July 2026](https://www.hibob.com/news/hibob-and-fulham-fc-extend-partnership-to-champion-the-future-of-high-performing-teams/?ref=footballbusinessnews.com) - [Insider Media, Hull City and McVitie's, 26 August 2026](https://www.insidermedia.com/news/yorkshire/hull-city-partner-with-mcvities-were-proud-to-support-the-club-as-it-returns-to-the-premier-league?ref=footballbusinessnews.com) - [East Anglian Daily Times, Ipswich Town 2026/27 kits](https://www.eadt.co.uk/sport/26251653.new-ipswich-town-2026-27-premier-league-kits-revealed/?ref=footballbusinessnews.com) - [Leeds United, KChat sleeve partnership, 17 August 2026](https://www.leedsunited.com/en/news/kchat-to-become-official-sleeve-partner-for-2026-27-season?ref=footballbusinessnews.com) - [The Athletic, Liverpool and Expedia extension, 10 March 2023](https://www.nytimes.com/athletic/4294729/2023/03/10/liverpool-expedia-sponsorship-contract/?ref=footballbusinessnews.com) - [Manchester City, OKX sleeve partnership, 2023](https://www.mancity.com/news/club/okx-to-sponsor-manchester-city-shirt-sleeve-202324-63823725?ref=footballbusinessnews.com) - [Read Man City, OKX partnership, 6 October 2026](https://readmancity.com/2026/10/06/man-city-okx-partnership-us-penalty/?ref=footballbusinessnews.com) - [BBC Sport, Manchester United and SumUp, 8 September 2026](https://www.bbc.com/sport/football/articles/cd08v0d5ereo?ref=footballbusinessnews.com) - [City AM, Manchester United and SumUp, 8 September 2026](https://www.cityam.com/manchester-united-agree-club-record-sleeve-sponsorship-with-fintech-unicorn-sumup/?ref=footballbusinessnews.com) - [Football Shirt Culture, Newcastle 2026/27 home kit, 10 June 2026](https://www.footballshirtculture.com/new-kits/newcastle-united-jersey-26-27-home-adidas.html?ref=footballbusinessnews.com) - [Newcastle United, club partners page, accessed 13 November 2026](https://www.newcastleunited.com/en/partners?ref=footballbusinessnews.com) - [Inside World Football, Forest and Bally's Intralot, 25 August 2026](https://www.insideworldfootball.com/2026/08/25/forest-confirm-sleeve-sponsorship-deal-with-ballys-intralot/?ref=footballbusinessnews.com) - [Sunderland Echo, Shuffle sleeve deal, 11 September 2026](https://www.sunderlandecho.com/sport/football/sunderland-afc/sunderland-news-shirt-sleeve-sponsor-9019219?ref=footballbusinessnews.com) - [Tottenham Hotspur, Kraken partnership, 16 July 2024](https://www.tottenhamhotspur.com/news/986615/tottenham-hotspur-partners-with-crypto-platform-kraken?ref=footballbusinessnews.com) - [Football London, Tottenham 2026/27 kits, 14 June 2026](https://www.football.london/tottenham-hotspur-fc/news/new-tottenham-nike-2627-kits-34093257?ref=footballbusinessnews.com) - [Score and Change, 2026/27 Premier League sponsors overview, updated 17 September 2026](https://www.scoreandchange.com/overview-of-the-2026-2027-premier-league-sponsors/?ref=footballbusinessnews.com)