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# Biggest Stadium Naming Rights Deals in Football (2026)
- URL: https://www.footballbusinessnews.com/biggest-stadium-naming-rights-deals-in-football-2026/
- Published: 2026-10-29T11:35:25.000Z
- Updated: 2026-10-29T11:35:25.000Z
- Description: The biggest stadium naming rights deals in football, from Riyadh Air’s Metropolitano and Spotify Camp Nou to the Allianz Arena, with values and terms.
- Author: Football Business News
- Tags: Stadiums, Sponsorship

## StadiumsWho Pays the Most to Name a Football Stadium? The Deals Ranked 

The biggest stadium naming rights deals in football now run to €20m to €30m a year, and only a handful of clubs command that price. Spain leads the market. Germany offers long, stable contracts, and the Premier League still has its most valuable unsold stadium. 

**Top annual value** Riyadh Air Metropolitano, reportedly up to €33m a year. 

**Longest runway** Spotify Camp Nou, with naming rights running to 2034. 

**Biggest unsold asset** Tottenham Hotspur Stadium, still without a title sponsor. 

| Stadium                  | Club              | Reported value     | Runs to    |
| ------------------------ | ----------------- | ------------------ | ---------- |
| Riyadh Air Metropolitano | Atlético Madrid   | €27.7m–€33.3m/yr   | 2032-33    |
| Spotify Camp Nou         | Barcelona         | €20m/yr            | 2034       |
| Allianz Arena            | Bayern Munich     | €13m/yr            | 2033       |
| Signal Iduna Park        | Borussia Dortmund | €100m total        | 2031       |
| America First Field      | Real Salt Lake    | \~$100m / 15 yrs   | 2037       |
| Hill Dickinson Stadium   | Everton           | \~£6m/yr + add-ons | Long-term  |
| Nu Stadium               | Inter Miami       | Undisclosed        | Multi-year |

## 1\. Riyadh Air Metropolitano (Atlético Madrid)

Saudi Arabia's new national airline replaced Civitas on a deal reported at [€250m to €300m through 2032-33](https://www.sportcal.com/features/deal-focus-atletico-riyadh-air-deal-deepens-saudis-laliga-involvement/?ref=footballbusinessnews.com). Riyadh Air already sponsored Atlético's shirt, so the stadium deal extends an existing relationship. Atlético also features in our list of [clubs backed by private equity](https://www.footballbusinessnews.com/10-football-clubs-owned-by-private-equity-in-2026/). 

## 2\. Spotify Camp Nou (Barcelona)

Barcelona's 2025 extension with Spotify was reported at around [€460m in total](https://ministryofsport.com/barcelona-secured-e460-million-spotify-sponsorship-extension-covering-shirt-and-stadium-naming-rights/?ref=footballbusinessnews.com), with naming rights worth about €20m a year to 2034\. The shirt element ends in 2030, so the stadium deal outlasts it by four years. 

![Allianz Arena in Munich at golden hour, home of Bayern Munich](https://upload.wikimedia.org/wikipedia/commons/d/da/Allianz_arena_golden_hour_Richard_Bartz.jpg) 

The Allianz Arena has carried its sponsor's name since opening in 2005\. Photo: [Richard Bartz via Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Allianz%5Farena%5Fgolden%5Fhour%5FRichard%5FBartz.jpg?ref=footballbusinessnews.com), CC BY-SA. 

## 3\. Allianz Arena (Bayern Munich)

Allianz has named Bayern's stadium since 2005\. The current 10-year extension runs to 2033 at a reported [€130m, or about €13m a year](https://insideworldfootball.com/?p=140179&ref=footballbusinessnews.com). The insurer is also a Bayern shareholder, so the deal sits inside a wider equity relationship. 

## 4\. Signal Iduna Park (Borussia Dortmund)

Dortmund's insurer partner extended to 2031, guaranteeing the name until then. Bild put the deal at [around €100m](https://stadiumdb.com/news/2022/03/dortmund%5Fsignal%5Fiduna%5Fto%5Fpay%5F100%5Fmillion%5Ffor%5Fnaming%5Frights?ref=footballbusinessnews.com), though neither side disclosed the figure. 

## 5\. America First Field (Real Salt Lake)

The biggest MLS deal of its era replaced Rio Tinto with a Utah credit union, worth [nearly $100m over 15 years](https://frontofficesports.com/real-salt-lake-inks-100m-stadium-naming-rights-deal?ref=footballbusinessnews.com). That is more than three times the $2m a year the previous sponsor paid. 

## 6\. Hill Dickinson Stadium (Everton)

The Liverpool law firm signed for the £800m Bramley-Moore Dock stadium at a reported [£6m a year plus add-ons](https://www.sportcal.com/news/deal-focus-everton-nets-hill-dickinson-as-stadium-naming-rights-partner/?ref=footballbusinessnews.com). The new stadium is central to the club's valuation as [Friedkin tests the market](https://www.footballbusinessnews.com/everton-sale-friedkins-800m-asking-price-explained/). 

## 7\. Nu Stadium (Inter Miami)

Brazilian fintech Nu took the naming rights to Miami Freedom Park [before its April 2026 opening](https://www.sportcal.com/sponsorship/inter-miami-lands-stadium-naming-rights-deal-with-brazilian-fintech-nu/?ref=footballbusinessnews.com). Terms were not disclosed. 

**Bundled deals: Emirates and Etihad** 

Arsenal and Manchester City sell naming rights alongside shirt sponsorship, so no standalone figure exists. Arsenal's renewed Emirates package is reported at [about £70m a year](https://footballgroundguide.com/news/arsenal-seal-new-70m-stadium-deal-as-premier-league-champions-cash-in-on-rising-commercial-power.html?ref=footballbusinessnews.com)for both rights. City's Etihad arrangements formed part of the Premier League case covered in our [verdict analysis](https://www.footballbusinessnews.com/manchester-city-guilty-verdict-the-financial-fallout-explained/). 

## The one still for sale: Tottenham Hotspur Stadium

Seven years after opening, Spurs' ground still has no title sponsor. Daniel Levy reportedly held out for [about £25m a year](https://footballgroundguide.com/news/why-have-tottenham-never-sold-their-stadium-naming-rights.html?ref=footballbusinessnews.com). The club now reportedly targets closer to £20m under a new commercial team. For how Spurs earn from the venue in the meantime, see our look at [its year-round events business](https://www.footballbusinessnews.com/tottenham-hotspur-stadium-how-spurs-built-a-year-round-business/). 

**Sources:** [SportCal (Atlético)](https://www.sportcal.com/features/deal-focus-atletico-riyadh-air-deal-deepens-saudis-laliga-involvement/?ref=footballbusinessnews.com), [Ministry of Sport](https://ministryofsport.com/barcelona-secured-e460-million-spotify-sponsorship-extension-covering-shirt-and-stadium-naming-rights/?ref=footballbusinessnews.com), [Inside World Football](https://insideworldfootball.com/?p=140179&ref=footballbusinessnews.com), [StadiumDB](https://stadiumdb.com/news/2022/03/dortmund%5Fsignal%5Fiduna%5Fto%5Fpay%5F100%5Fmillion%5Ffor%5Fnaming%5Frights?ref=footballbusinessnews.com), [Front Office Sports](https://frontofficesports.com/real-salt-lake-inks-100m-stadium-naming-rights-deal?ref=footballbusinessnews.com), [SportCal (Everton)](https://www.sportcal.com/news/deal-focus-everton-nets-hill-dickinson-as-stadium-naming-rights-partner/?ref=footballbusinessnews.com), [SportCal (Inter Miami)](https://www.sportcal.com/sponsorship/inter-miami-lands-stadium-naming-rights-deal-with-brazilian-fintech-nu/?ref=footballbusinessnews.com), [Football Ground Guide (Arsenal)](https://footballgroundguide.com/news/arsenal-seal-new-70m-stadium-deal-as-premier-league-champions-cash-in-on-rising-commercial-power.html?ref=footballbusinessnews.com), [Football Ground Guide (Tottenham)](https://footballgroundguide.com/news/why-have-tottenham-never-sold-their-stadium-naming-rights.html?ref=footballbusinessnews.com).