Biggest Stadium Naming Rights Deals in Football (2026)
The biggest stadium naming rights deals in football, from Riyadh Air’s Metropolitano and Spotify Camp Nou to the Allianz Arena, with values and terms.
Stadiums Who Pays the Most to Name a Football Stadium? The Deals Ranked
The biggest stadium naming rights deals in football now run to €20m to €30m a year, and only a handful of clubs command that price. Spain leads the market. Germany offers long, stable contracts, and the Premier League still has its most valuable unsold stadium.
| Stadium | Club | Reported value | Runs to |
|---|---|---|---|
| Riyadh Air Metropolitano | Atlético Madrid | €27.7m–€33.3m/yr | 2032-33 |
| Spotify Camp Nou | Barcelona | €20m/yr | 2034 |
| Allianz Arena | Bayern Munich | €13m/yr | 2033 |
| Signal Iduna Park | Borussia Dortmund | €100m total | 2031 |
| America First Field | Real Salt Lake | ~$100m / 15 yrs | 2037 |
| Hill Dickinson Stadium | Everton | ~£6m/yr + add-ons | Long-term |
| Nu Stadium | Inter Miami | Undisclosed | Multi-year |
1. Riyadh Air Metropolitano (Atlético Madrid)
Saudi Arabia's new national airline replaced Civitas on a deal reported at €250m to €300m through 2032-33. Riyadh Air already sponsored Atlético's shirt, so the stadium deal extends an existing relationship. Atlético also features in our list of clubs backed by private equity.
2. Spotify Camp Nou (Barcelona)
Barcelona's 2025 extension with Spotify was reported at around €460m in total, with naming rights worth about €20m a year to 2034. The shirt element ends in 2030, so the stadium deal outlasts it by four years.
3. Allianz Arena (Bayern Munich)
Allianz has named Bayern's stadium since 2005. The current 10-year extension runs to 2033 at a reported €130m, or about €13m a year. The insurer is also a Bayern shareholder, so the deal sits inside a wider equity relationship.
4. Signal Iduna Park (Borussia Dortmund)
Dortmund's insurer partner extended to 2031, guaranteeing the name until then. Bild put the deal at around €100m, though neither side disclosed the figure.
5. America First Field (Real Salt Lake)
The biggest MLS deal of its era replaced Rio Tinto with a Utah credit union, worth nearly $100m over 15 years. That is more than three times the $2m a year the previous sponsor paid.
6. Hill Dickinson Stadium (Everton)
The Liverpool law firm signed for the £800m Bramley-Moore Dock stadium at a reported £6m a year plus add-ons. The new stadium is central to the club's valuation as Friedkin tests the market.
7. Nu Stadium (Inter Miami)
Brazilian fintech Nu took the naming rights to Miami Freedom Park before its April 2026 opening. Terms were not disclosed.
Arsenal and Manchester City sell naming rights alongside shirt sponsorship, so no standalone figure exists. Arsenal's renewed Emirates package is reported at about £70m a year for both rights. City's Etihad arrangements formed part of the Premier League case covered in our verdict analysis.
The one still for sale: Tottenham Hotspur Stadium
Seven years after opening, Spurs' ground still has no title sponsor. Daniel Levy reportedly held out for about £25m a year. The club now reportedly targets closer to £20m under a new commercial team. For how Spurs earn from the venue in the meantime, see our look at its year-round events business.