La Liga Shirt Sponsors 2026/27: All 20 Clubs Listed

Nineteen of the 20 La Liga clubs carry a paid front-of-shirt sponsor in 2026/27, led by Real Madrid's Emirates deal, extended to 2031 in June 2026 and reported at €100m a year. Sevilla is the exception: it has worn its own Fundación 1890 logo since the opening match while it looks for a new partner.

Key facts

• 20 clubs, 19 paid main sponsors: Sevilla shows its own foundation's logo as a stopgap.
• Estrella Galicia 0,0 is the only brand on two shirt fronts, Celta de Vigo and promoted Deportivo de A Coruña. Deportivo's deal dates from 2008/09, the longest in the league.
• Elche and Espanyol started without sponsors and signed Flexicar and Arctempus in August 2026.
• The three biggest reported deals are Real Madrid with Emirates (€100m a year), Barcelona with Spotify (€65m) and Atlético de Madrid with Riyadh Air (€40m), per Score and Change. None of the clubs has confirmed these values.

The 20 shirt deals, club by club

For England, see the site's 2026/27 Premier League shirt sponsors list and the companion Premier League sleeve sponsors list.

1. Alavés: MK TIYU News

The sports news platform stays on the front for 2026/27. A vertical Araba/Álava logo promotes the province.

2. Athletic Club: Kutxabank

The Basque savings bank remains Athletic's main shirt partner.

3. Atlético de Madrid: Riyadh Air

The Saudi airline has sponsored the shirt since 2023/24 and expanded the partnership in 2024 to include stadium naming rights to 2033. Score and Change reports about €40m a year, unconfirmed by the club. Comparable stadium deals are listed in the site's biggest stadium naming rights deals ranking.

4. Barcelona: Spotify

Spotify replaced Rakuten from 2022/23; the deal, which includes naming Spotify Camp Nou, was extended in 2025 to 2030. Score and Change reports about €65m a year for the shirt, plus around €10m for training apparel.

5. Celta de Vigo: Estrella Galicia 0,0

Spanish alcohol advertising limits mean both Estrella Galicia clubs show its alcohol-free beer.

6. Deportivo de A Coruña: Estrella Galicia 0,0

Promoted Deportivo has the longest-running shirt deal in La Liga: Estrella Galicia arrived in 2008/09, with the 0,0 variant on the front since 2009/10.

7. Elche: Flexicar

Elche announced the used-car retailer as main sponsor for the current season, with the logo debuting against Barcelona on 23 August 2026. No fee was disclosed.

8. Espanyol: Arctempus

Espanyol named the real estate and investment company on 20 August 2026 for the coming season, after Palco23 reported that the 2025/26 deal with Conservas Dani had not been renewed.

9. Getafe: Tecnocasa Group

The estate agency network has been on Getafe's shirt since 2014, the fourth-longest current deal in the league.

10. Levante: Sesame HR

Levante swapped Marcos Automoción for the HR software platform Sesame for 2026/27, Palco23 reported in August 2026.

11. Málaga: Sabor a Málaga

The provincial food brand returns after a 2021/22 to 2024/25 stint.

12. Osasuna: Kosner

Air conditioning brand Kosner fronts Osasuna's shirt.

13. Racing Santander: Plenitude

Promoted Racing carries Eni's energy brand Plenitude as main sponsor, with Digi shown vertically on the shirt front.

14. Rayo Vallecano: Digi

The telecoms operator is Rayo's main sponsor. Palco23 counts Digi on 10 Primera and Segunda shirts in some position.

15. Real Betis: Gree

Chinese air conditioning maker Gree stays on the Betis shirt.

16. Real Madrid: Emirates

Real Madrid announced on 9 June 2026 an extension to 2031 of a partnership that began in 2013/14. The reported €100m a year also covers training wear, youth teams and basketball.

17. Real Sociedad: Baghdadi Capital

The investment firm became main sponsor in August 2025 on a three-season deal, AS reported, so 2026/27 is its second year.

18. Sevilla: Fundación 1890

Sevilla wore its foundation's logo from the league opener. In September, Estadio Deportivo quoted the club president saying a main sponsor was expected within weeks. We found no club announcement of a paid deal as of 14 November 2026.

19. Valencia: TM Real Estate Group

The property developer is one of three real estate firms on La Liga shirt fronts.

20. Villarreal: Pamesa Cerámica

Pamesa has fronted the shirt since 2013/14. Its owner, Fernando Roig, has been Villarreal's president since 1997.

What the 2026/27 La Liga shirt market shows

La Liga's shirt fronts are spread across 14 industries with no dominant category, unlike the Premier League, where betting brands moved to the sleeve. Spain's 2021 ban rules them out entirely, as covered in the site's list of countries restricting football betting sponsorships. Value is concentrated at the top: the three reported Madrid and Barcelona deals add up to about €205m a year, while most other clubs rely on regional and property brands with undisclosed fees.

Methodology

This list covers the 20 clubs in the 2026/27 La Liga and records the main brand on each club's men's first-team shirt front as of 14 November 2026. The base list is Score and Change's 2026/27 La Liga sponsor overview, updated 6 September 2026, checked against club announcements and Spanish press. Vertical secondary logos are not counted. Clubs are listed alphabetically because most fees are undisclosed; reported values are not club-confirmed. Last updated: 14 November 2026.

Sources

• Score and Change, 2026/27 La Liga sponsors overview, updated 6 September 2026
• Palco23, LaLiga main sponsors for 2026/27, 7 August 2026
• Real Madrid, Emirates extension to 2031, 9 June 2026
• Elche CF, Flexicar main sponsor announcement, August 2026
• RCD Espanyol, Arctempus main sponsor announcement, 20 August 2026