Premier League Shirt Sponsors 2026/27: Every Deal
Every Premier League shirt sponsor for 2026/27, the biggest deals by annual value, and how the front-of-shirt gambling ban reshaped the list.
Sponsorship Who Is on the Front of Every Premier League Shirt This Season?
The 2026/27 Premier League shirt sponsors are led by Qualcomm's Snapdragon at Manchester United, at more than £60m a year. Nineteen of the 20 clubs have a front-of-shirt partner. It is the first season under the league's voluntary ban on gambling brands on the front of matchday shirts, and that ban forced the biggest sponsor reshuffle in years.
| Club | Front-of-shirt sponsor | Sector |
|---|---|---|
| Arsenal | Emirates | Airline |
| Aston Villa | Visit Rwanda | Tourism |
| Bournemouth | Vitality | Insurance |
| Brentford | Indeed | Recruitment |
| Brighton | American Express | Financial services |
| Chelsea | USDC (Circle) | Stablecoin |
| Coventry City | Monzo | Banking |
| Crystal Palace | Temporal | Technology |
| Everton | CMC Markets | Trading platform |
| Fulham | ClickHouse | Technology |
| Hull City | Corendon Airlines | Airline |
| Ipswich Town | Halo Service Solutions | Business services |
| Leeds United | Red Bull | Drinks |
| Liverpool | Standard Chartered | Banking |
| Manchester City | Etihad Airways | Airline |
| Manchester United | Snapdragon | Technology |
| Newcastle United | KNOX Hydrate | Drinks |
| Nottingham Forest | Marex | Financial services |
| Sunderland | Vacant | — |
| Tottenham Hotspur | AIA | Insurance |
The biggest deals by annual value
Manchester United's Snapdragon deal is worth more than £60m a year. Liverpool's Standard Chartered deal is reportedly worth about £50m a season. Arsenal's renewed Emirates package is put at around £70m a year, but that figure includes stadium naming rights. Industry estimates put Manchester City's Etihad deal at about €65m and Tottenham's AIA deal at €45m. For how stadium rights compare, see our naming rights ranking.
What the gambling ban changed
The ban did not push betting brands out of the league. It moved them to the sleeves. Everton shifted Stake to the sleeve and brought in CMC Markets on the chest. Aston Villa kept Betano as a sleeve partner through 2028-29. Fulham replaced SBOTOP with tech firm ClickHouse. Industry adviser Sean Connell said 11 clubs were hunting sponsors this summer, against one or two in a normal year.
Several deals landed late. Nottingham Forest signed commodities broker Marex in August. Chelsea agreed an initial one-year deal with Circle, a company in which co-owner Todd Boehly's Eldridge is a backer. Sunderland, who dropped W88, added a sleeve partner in September but still have an empty chest.
From 2027-28, Liverpool switch to Turkish Airlines on a five-year deal worth more than £60m a year. Liverpool call it the most lucrative shirt deal in Premier League history, a claim Manchester United dispute.