6 Premier League Clubs With Betting Sleeve Sponsors in 2026/27

Six Premier League clubs have betting or gambling brands as official sleeve sponsors in 2026/27, according to club announcements or reports of those announcements. The pairings are Aston Villa with Betano, Bournemouth with MrQ, Crystal Palace with Chexx, Everton with Stake, Nottingham Forest with Bally Bet, and Sunderland with Shuffle. The league's front-of-shirt gambling ban does not extend to sleeves.

Key facts

• Each of the six deals below has been confirmed as a sleeve partnership for 2026/27 from a club announcement, or from reporting that quotes a club announcement or club executives.
• The Premier League's restriction on front-of-shirt gambling sponsorships is the commercial backdrop. Sleeves remain permitted, which is why several former front-of-shirt betting partners have moved to the sleeve.
• No official league table of sleeve fees was opened for this article. Reported values are cited only where a named source states them. Most of the announcements used here did not disclose a fee.
• This is a betting-sleeve snapshot, not a second "every shirt sponsor" page. Front-of-shirt deals remain on the site's existing 2026/27 shirt-sponsors list.

1. Aston Villa and Betano

Kaizen Gaming, owner of Betano, announced on 23 July 2026 a three-year extension with Aston Villa through the end of the 2028/29 season. Under the new agreement, Betano would be an official partner with its logo on the left sleeve of the club's official shirts. Francesco Calvo, Villa's president of business, was quoted in that announcement, saying the club would be continuing its partnership with Kaizen Gaming and referring to the previous two years as principal partner. The statement did not disclose a fee. Villa's 2026/27 front-of-shirt partner is Visit Rwanda, as recorded on the Premier League shirt-sponsors page.

2. Bournemouth and MrQ

AFC Bournemouth announced a multi-year partnership with MrQ as official UK online casino and sleeve partner, covering the next three seasons, according to fcbusiness and the Bournemouth Echo. Those reports said the MrQ logo would appear on the sleeve of the men's first-team shirt and on adult retail shirts, and that MrQ would also become an official partner of AFC Bournemouth Women. Club executives Jim Frevola, president of business operations, and Rob Mitchell, commercial director, were quoted in that coverage. No fee was published in the reports opened for this article.

3. Crystal Palace and Chexx

News Tank Football reported that Crystal Palace announced on 28 August 2026 that Chexx, an online gaming platform, would be the club's sleeve sponsor from the 2026/27 season. The report quoted the club as saying Chexx would have visibility at Selhurst Park, including pitchside and digital ribbon LED branding and media backdrops, plus a digital presence across the club's channels. News Tank said Chexx succeeds Kaiyun Sports, which had been the sleeve sponsor from May 2023 to the end of 2025/26. The club's original announcement page was not loading at the time of writing, so the details above are taken from that contemporaneous report of the club statement. No fee was given.

4. Everton and Stake

Everton announced on 30 June 2026 that Stake would become the club's official sleeve partner from the start of 2026/27, as part of a multi-year agreement. The club said the Stake logo would move from the front of the shirt to the sleeve, after four seasons as main partner. Andrew Middleton, Everton's president of business operations, and Stake chief marketing officer Akhil Sarin were both quoted. The announcement said the partnership would continue to be delivered "responsibly and in full compliance with relevant regulations." No fee was disclosed.

5. Nottingham Forest and Bally Bet

Inside World Football reported on 25 August 2026 that Nottingham Forest had confirmed Bally's Intralot as official sleeve partner for the next two seasons. The report said Bally Bet would feature on the men's first-team sleeves and the Jackpotjoy logo on the women's first-team sleeves, building on the previous season's front-of-shirt agreement. Forest chief operating officer Paul Bell and Bally's Intralot group chief executive Robeson Reeves were quoted. No fee was published in that report.

6. Sunderland and Shuffle

The Sunderland Echo reported on 11 September 2026 that Sunderland had announced Shuffle as official sleeve partner in a multi-year partnership. The paper quoted chief commercial officer Scott McCubbin and Shuffle co-founder Noah Dummett, and cited a club statement saying the branding would appear on first-team shirts in the Premier League, domestic cups and the UEFA Europa League. The Echo described Shuffle as a crypto casino and sports betting platform, using language from the announcement coverage. No fee was disclosed.

Why sleeves are the betting inventory now

The six deals share a regulatory backdrop. After the Premier League's front-of-shirt gambling restriction, betting brands that still want first-team visibility have moved to the sleeve, or have arrived there as new partners. Everton's announcement is the clearest example of a former front-of-shirt betting partner shifting to the sleeve. National restrictions on betting sponsorships, including the English front-of-shirt rule, are set out separately in the site's list of countries restricting football betting sponsorships. This page does not repeat that policy list, and it does not attempt to rank the six sleeve deals by undisclosed value.

Training-kit betting partnerships, where they exist, are a different inventory and are not added to the sleeve count of six. This article is a factual record of disclosed sleeve sponsorships, not a promotion of any operator or product.

Sources

• Kaizen Gaming, Aston Villa and Betano three-year partnership extension, 23 July 2026
• fcbusiness, "AFC Bournemouth Announce Multi-Year Sleeve Partnership With MrQ"
• Bournemouth Echo report of the MrQ sleeve announcement
• News Tank Football, Crystal Palace Chexx sleeve sponsorship, 31 August 2026, citing the club announcement of 28 August 2026
• Everton, "Everton & Stake Extend Partnership With Official Sleeve Agreement", 30 June 2026
• Inside World Football, "Forest confirm sleeve sponsorship deal with Bally's Intralot", 25 August 2026
• Sunderland Echo, "Sunderland announce new shirt sleeve sponsor in 'multi-year' revenue boost", 11 September 2026