8 Football League Title Sponsorships in 2026
Eight football leagues are competing in 2026 under an official title sponsor, from LALIGA EA SPORTS and Ligue 1 McDonald's to the MG Indian Super League.
Eight football leagues are competing in 2026 under an official title or naming sponsor, from LALIGA EA SPORTS and Ligue 1 McDonald's to the MG Indian Super League. Each partnership below is taken from a league, sponsor or official agency announcement. The Premier League and the Bundesliga still have no title sponsor.
Key facts
- This is a list of eight confirmed official title or naming sponsorships that are current in 2026, not a ranking of the largest fees. Most official announcements do not disclose the price.
- The Premier League has not had a title sponsor since the end of the Barclays deal after the 2015/16 season, and the Bundesliga also competes without a league title sponsor.
- Where a reputable outlet has reported an annual fee, that figure is labelled as reported and is not treated as an official total.
- League title deals are distinct from club shirt sponsorships and from stadium naming-rights contracts.
| No. | Competition title | League | Sponsor | Official status |
|---|---|---|---|---|
| 1 | LALIGA EA SPORTS | LaLiga | EA Sports | Title sponsor of LaLiga competitions, official league announcement |
| 2 | Ligue 1 McDonald's | Ligue 1 | McDonald's | Official title partner, LFP announcement |
| 3 | Serie A Enilive | Serie A | Enilive | Official title sponsor through 2027, Eni announcement, 5 February 2024 |
| 4 | ROSHN Saudi League | Saudi Pro League | Roshn | Official naming-rights title, Saudi Press Agency |
| 5 | Sky Bet EFL | EFL Championship, League One and League Two | Sky Bet | Five-year title-partnership extension through 2028/29, Flutter announcement |
| 6 | William Hill Premiership | Scottish Premiership | William Hill | Official SPFL title sponsorship announcement |
| 7 | MG Indian Super League | Indian Super League | MG Motor | Official title sponsor for 2026/27, MG announcement |
| 8 | Liga Portugal Betclic | Liga Portugal | Betclic | Official naming sponsor; 2026/27 season opened under this title |
1. LALIGA EA SPORTS
EA Sports is the official title sponsor of LaLiga's competitions, under a multi-year agreement announced by the league, which styles the top division as LALIGA EA SPORTS. The official league announcement confirms the title partnership but does not state a fee. SportsPro has reported the naming-rights element at 30 million euros a year. That reported figure is not used to rank this list, because it has not been confirmed in the league's own announcement. The deal also sits alongside EA Sports' longer role as LaLiga's video-game partner, which the league treats as a separate relationship.
2. Ligue 1 McDonald's
McDonald's is the official title partner of Ligue 1, as announced by the Ligue de Football Professionnel, with the competition styled as Ligue 1 McDonald's. The LFP's announcement confirms the title partnership. L'Equipe has reported the deal at 30 million euros a year. As with LaLiga, that reported figure is attributed to the newspaper and is not an official LFP total. The title deal is one part of the league's commercial picture, alongside the still-unsettled domestic media-rights market.
3. Serie A Enilive
Enilive, the Eni mobility and retail brand, became official title sponsor of Serie A under an agreement announced by Eni on 5 February 2024. The company said the deal would run for three seasons, through 2027, with the league styled as Serie A Enilive in Italy. The official announcement does not disclose a fee, and no unofficial figure is added here. The 2026/27 season therefore still falls inside the stated term.
4. ROSHN Saudi League
Roshn, the Public Investment Fund-backed real estate developer, is the official title sponsor of the Saudi Pro League, which the Saudi Press Agency said would be renamed the ROSHN Saudi League under the naming-rights agreement. The official agency announcement confirmed the title partnership. SportBusiness has reported the deal at 25.5 million US dollars a year; that figure is labelled as reported and is not treated as an official total. The sponsorship is separate from the ownership of individual Saudi clubs.
5. Sky Bet EFL
Sky Bet is the official title partner of the English Football League's three divisions, under a five-year extension announced by Flutter. The company said the title partnership would run through the 2028/29 season, so the 2026/27 Championship, League One and League Two campaigns still carry the Sky Bet name. Flutter's official announcement confirms the extension and the term. It does not state a fee in the materials cited here, so no unofficial annual value is added.
6. William Hill Premiership
William Hill is the official title sponsor of the Scottish Premiership, under a deal announced by the SPFL as a title sponsorship agreement. The league's official news release confirms the partnership and the William Hill branding on the top flight. The SPFL described the agreement as landmark in its own announcement, but the official release cited here does not include a fee, so no reported estimate is used for ranking or for a headline figure.
7. MG Indian Super League
MG Motor is the official title sponsor of the Indian Super League, with the 2026/27 edition styled as the MG Indian Super League, according to MG's own newsroom announcement. That official confirmation is the basis for this entry. We have already reported the commercial reset around this partnership in our earlier piece on the MG Indian Super League title deal. The official MG announcement does not state a fee, and no unofficial figure is added here.
8. Liga Portugal Betclic
Betclic is the official naming sponsor of Portugal's top division, which Liga Portugal announced as Liga Portugal Betclic. The league's official website has continued to use that title for the 2026/27 season, including in its opening-ceremony coverage, so the partnership is current in this campaign. The official Liga Portugal materials cited here confirm the naming sponsorship but do not disclose a fee. Related: FC Porto SAD Raises Bond Issue to €70m on Investor Demand.
Methodology and last updated
This list covers eight official league title or naming sponsorships that are current in 2026, each confirmed by a league, sponsor or official agency announcement. It is not a ranking of the largest title fees, because most official announcements do not disclose the price, and a global "biggest" table cannot be built from official figures alone. Reported fees are included only where a reputable outlet has published one, and they are clearly labelled as reported. Leagues without a title sponsor, including the Premier League and the Bundesliga, are mentioned for context but are not numbered entries. Last updated: 12 November 2026.
Related: 8 Football Clubs With Forex or Online Trading Broker Sponsors in 2026/27 and 6 Football Clubs With eToro as Official Trading Partner.
Sources
- LaLiga official announcement: EA SPORTS FC will be the title sponsor of all LaLiga competitions (LaLiga official news)
- LFP official announcement: McDonald's nouveau partenaire titre de la Ligue 1 (LFP official news)
- Eni official press release: Enilive becomes Serie A title sponsor through 2027 (5 February 2024)
- Saudi Press Agency: Saudi Professional League renamed to ROSHN Saudi League (SPA official)
- Flutter official press release: Sky Bet signs five-year title partnership extension with the EFL (Flutter official)
- SPFL official announcement: William Hill and SPFL agree title sponsorship deal (SPFL official news)
- MG Motor official newsroom: ISL 2026-27 to be known as the MG Indian Super League (MG official)
- Liga Portugal official news: Betclic naming sponsor, and 2026/27 opening under Liga Portugal Betclic (2026/27 season)