The Biggest Football Kit Supplier Deals in 2026
A 2026 ranking of current first-team kit contracts by reported annual value, with contract years and a clear label for official figures and media estimates.
Four first-team kit contracts in Europe's big five leagues are reportedly worth more than €100m a year in 2026/27, according to Football Benchmark: Barcelona, Real Madrid, Manchester City and Manchester United. This ranking sets out those deals, and others with a sourced annual value, and states whether each figure is official, guaranteed or a media estimate.
Key facts
- Scope: current first-team kit-supplier contracts, with reported annual value, contract years and the nature of the figure, as of 12 November 2026.
- In a 22 October 2026 briefing, Football Benchmark said Barcelona, Real Madrid, Manchester City and Manchester United each have kit agreements reportedly worth more than €100m a year. It also said adidas held six of the ten largest such agreements by reported annual value, Nike three and Puma one.
- Official club announcements often omit the fee. Where that happens, this page uses a reputable news source and labels the figure as a media estimate or as "understood".
- Guaranteed fees, signing bonuses and sales royalties are separated where the source does so. A total contract headline is not treated as a simple annual rate unless the source states that.
- Shirt-front and sleeve sponsorship is a different asset, covered in our Premier League shirt-sponsors list. Stadium naming rights are covered separately.
4 clubs Kit deals reportedly worth more than €100m a year in 2026/27, according to Football Benchmark.26 of 96 Big Five clubs supplied by adidas in 2026/27, ahead of Nike on 14 and Puma on 11, per Football Benchmark.€408m Fixed consideration in Juventus's official 10-year adidas renewal from 2027/28, excluding royalties and sporting bonuses.
How this ranking works
The table below lists current first-team kit contracts for which a club, a filing or a reputable news organisation has stated an annual or total value. Figures stay in the currency and year used by the source. This page does not apply a single foreign-exchange conversion, so sterling and euro deals are not forced into one currency rank.
The four contracts Football Benchmark placed above €100m a year are listed first, in the order of the highest sourced annual figure attached to the current or imminent phase of the deal. Other sourced contracts follow. Asking prices, unsigned renewals and unsourced social posts are excluded. Listed-club filings can be a useful cross-check, including clubs already covered in our stock-exchange list.
The biggest sourced kit-supplier contracts
| Club | Supplier | Contract years | Reported value | Nature of the figure |
|---|---|---|---|---|
| Real Madrid | adidas | Extended in June 2026 for eight years, until 2034 | €120m a year, on average | Media estimate. The club announcement did not disclose terms. Sportico reported that Diario AS put the annual average at €120m. |
| FC Barcelona | Nike | 14 seasons, from 2024/25 to 2038 | About €108m a year in 2024-28, then about €120m a year from 2028, plus a €158m signing bonus spread over 14 years | Club sources, not an official fee. The Athletic reported those figures in November 2024 and said the club told it the details were confidential. Members ratified the agreement on 21 December 2024. |
| Manchester City | Puma | Extension announced 15 July 2025, until at least 2035 | £100m a year, a minimum of £1bn over at least 10 years | Media, described as "understood". BBC Sport reported those figures. Official City and Puma statements confirmed a long-term extension but did not publish a price. BBC Sport said the original 2019 deal was worth £65m a year. |
| Manchester United | adidas | 2023 extension, widely reported as running to 2035 | £90m a year | Media description of the 2023 extension. BBC Sport, in its July 2025 City report, referred to United's 2023 adidas deal as a £90m agreement. The club's public completion notices for other transactions do not restate this fee in the sources reviewed for this piece. |
| Liverpool | adidas | From 1 August 2025, a 10-year partnership | £60m a season, as reported | Media estimate. The club's March 2025 announcement did not publish a fee. A later club kit-launch article described a 10-year relationship. BBC Sport said Liverpool had agreed a reported £60m a season. |
| Chelsea | Nike | Announced in 2016, understood to run until 2032 | Estimated £60m a season, about £900m over 15 years | Contemporary media estimate of the live contract, not a 2026 re-pricing. The Guardian in October 2016 said the deal was believed to be worth an estimated £60m a season and was understood to last until 2032. No later official revision of that annual fee was found for this ranking. |
| Juventus | adidas | Current deal until 30 June 2027; new deal from 2027/28 to 2036/37 | €408m fixed over the 10-year renewal | Official. A 19 June 2025 stock-market statement said the current agreement stays unchanged until 30 June 2027, and that the new contract's fixed consideration is €408m, excluding extra royalties and sporting bonuses. The club said the total annual consideration under the new contract is estimated to be in the range of the current contract, assuming performances in line with its strategic plan. |
1. Real Madrid and adidas, until 2034
Real Madrid and adidas announced on 10 June 2026 that they had extended their partnership for eight more years, until 2034. The club statement called the alliance the most successful in world football and said it was first formalised in 1980, but it did not publish a fee.
Sportico reported the same day that Diario AS had put the annual average at €120m, and that the eight-year agreement would be worth roughly $1.1bn at then-prevailing exchange rates. Those numbers are media estimates, not club figures. Sportico also said the average would be a tick higher than adidas's 2023 Manchester United extension, which it described as worth a minimum of $121m a year. That comparison is left in dollars as Sportico stated it.
2. Barcelona and Nike, through 2038
Barcelona and Nike announced a new partnership in November 2024, effective from that season. The club later told members that the collaboration spans 14 years, doubles the amount of the previous contract, and includes a signing bonus, a higher annual sponsorship fee, title bonuses, the removal of financial penalties for poor results, and a revaluation of the agreement over its term. Delegate members ratified it on 21 December 2024, by 419 votes to 27, with 22 abstentions. The official announcements did not state an annual or total euro figure.
The Athletic reported on 14 November 2024 that club sources put the extended contract at about €1.7bn over 14 seasons to 2038. Those sources described two phases: about €108m of income in each of the next four years, from 2024 to 2028, and about €120m a year from 2028. They also described a €158m signing bonus divided over the 14 years. The Athletic said the club officially told it the details were confidential, and that Nike would not confirm the financial terms. The figures are therefore labelled as club-source estimates.
3. Manchester City and Puma, until at least 2035
Manchester City and Puma announced a long-term extension of their kit partnership on 15 July 2025. The official statements confirmed the renewal and spoke about commercial success, but they did not publish a value. BBC Sport reported that the contract was understood to be worth a minimum of £1bn over at least another 10 years, until at least 2035, at a record £100m a year. It said that figure surpassed United's 2023 adidas deal, and that City's original 2019 Puma contract had been worth £65m a year.
Because the fee is "understood" rather than disclosed, City is ranked here on BBC Sport's reporting, not on an official schedule of payments. Bonuses, if any, were not broken out in that report.
4. Manchester United and adidas
United's current adidas relationship is the 2023 extension that BBC Sport, in July 2025, described as a £90m deal. Sportico, in its June 2026 Real Madrid report, called the same extension a 10-year tie-up worth a minimum of $121m a year. This page uses the BBC Sport sterling figure as the reported annual value and does not convert Sportico's dollar minimum into pounds.
United is a listed club, so later annual reports may restate technical-sponsorship income. This ranking does not invent a 2025/26 adjustment for European qualification or other clauses unless a cited filing sets that figure out. The £90m figure should be read as the widely reported face value of the 2023 extension.
5. Liverpool and adidas, a 10-year deal from 2025
Liverpool and adidas agreed a new partnership that made adidas the club's official kit partner from 1 August 2025, replacing Nike. The March 2025 club announcement did not disclose a fee or a term. At the July 2025 kit launch, the club's chief commercial officer, Ben Latty, said the launch marked the beginning of a 10-year relationship.
BBC Sport reported the agreement at a reported £60m a season. That is a media figure, not a club disclosure, and it is not described there as a guaranteed minimum. It is included because it is a clear, contemporaneous estimate from a reputable outlet, and because the term is now confirmed by the club.
6. Chelsea and Nike, until 2032
Chelsea's Nike contract is older than the deals above, and it is still the live agreement on the sources reviewed here. In October 2016, The Guardian reported that Chelsea had confirmed a Nike kit deal believed to be worth an estimated £60m a season for the next 15 years, and understood to last until 2032, or about £900m in total. The club called it the largest commercial deal in its history at the time, but the annual figure itself was presented as an estimate.
Those 2016 numbers are not a fresh 2026 valuation. They remain useful because they are the last clear public description of a contract that still has several years to run. If Chelsea and Nike later disclose a revised fee, this entry should be updated.
7. Juventus and adidas: the clearest official number
Juventus is the rare top club to publish a fixed consideration. In a 19 June 2025 announcement, the listed club said it had renewed with adidas until 30 June 2037. The current technical partnership remains unchanged until 30 June 2027. The new agreement then runs for 10 years, from 2027/28 through 2036/37, for a total fixed consideration of €408m. That amount does not include additional royalties if certain sales volumes are exceeded, or variable amounts linked to sporting results.
The same statement said that, taking those extra elements into account and assuming sporting performances in line with the 2024/25-2026/27 strategic plan, the total annual consideration under the new contract is estimated to be in the range of the current contract. Juventus did not restate the current annual fee in that announcement, so this page does not invent one. The official €408m fixed total is the figure used here.
What the market looks like around these deals
The value gap between the leading contracts and the rest of the Big Five is wide. Football Benchmark's 2026/27 census found adidas supplying 26 of the 96 clubs in those leagues, up from 23 a year earlier, with new partnerships including RC Lens, 1. FC Koln and US Lecce. Nike supplied 14 clubs and Puma 11. Together, the three brands supplied 51 of the 96 clubs, just over half the market. Hummel recorded the largest rise in coverage, from five clubs to nine.
Kit supply is only one commercial line. Front-of-shirt and sleeve deals are moving separately, especially in the Premier League's first season without gambling brands on the front of matchday shirts, which is why our shirt-sponsors list should be read alongside this ranking. Betting sleeve partners in 2026/27 are listed in our 6 Premier League clubs with betting sleeve sponsors guide, and trading-broker shirt deals are listed in 8 football clubs with forex or online trading broker sponsors and 6 football clubs with eToro as official trading partner. Athlete-level switches, such as Kylian Mbappe's move from Nike to On, sit in a different market again and are not treated as club kit contracts.
Methodology and update
This page ranks current first-team kit-supplier contracts by reported annual value, using official disclosures where they exist and labelled estimates from reputable outlets where they do not. Totals are not divided into annual rates unless a source does that work. Guaranteed sums, signing bonuses and royalties are kept distinct when the source separates them. Currency conversions that appeared in contemporaneous reporting are quoted as those outlets stated them; no new conversion has been applied. Last updated 12 November 2026. The page will be refreshed when a club or a reputable source publishes a new fee for a live first-team kit deal.
Sources
Club and issuer statements are linked above, including Real Madrid, FC Barcelona, Liverpool and Juventus, together with reporting from Football Benchmark, Sportico, BBC Sport, The Athletic and The Guardian. Related reading: Premier League shirt sponsors, stadium naming-rights deals, listed football clubs and Mbappe's Nike-to-On deal.